China-Based TikTok is testing a disappearing stories product as part of an effort to encourage more users to share content on the service. Matt Navarra, a British social media consultant, shared the Images of the new product that appeared on Twitter Wednesday.
A China-Based TikTok spokeswoman confirmed that the company is running a pilot project for a stories product in a few markets. She said in a statement that they are always thinking about new ways to bring value to our community and enrich the TikTok experience. Currently, they are experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.
Apart from Zinn, for markets outside China, Kuaishou operates Kwai, which is mainly popular in South America, and Snack Video. A reward system that offers users cash or gifts for signing up and referring friends helped Zinn to top U.S. app download charts last year.The Tencent-backed short video apps developer also operates the Kuaishou app and competes with ByteDance’s Douyin for the Chinese market.