Apple is offering a special holiday Cashback deal for new Apple Card owners signing up between December 26 and January 31. Purchases eligible for the 5% Cashback offer include outright hardware purchases of iPhone, iPad, Mac and Apple Watch.
The typical rate for Apple hardware and software transactions with Apple Card is 3%, so 5% is a decent introductory offer. However, the bonus is only available to new Apple Card accounts and not offered to existing customers.It also cannot be applied to Apple services purchases, AppleCare or Apple Card Monthly Installment plans.
Apple spent billions of dollars in 2018 on content for TV+, nearly half a billion dollars on Texture, which it turned into Apple News+, and struck deals with a few dozen game makers to make content for Apple Arcade. Apple likely generates money from Apple Card interest charges, while it has customers pay from $4.99 to $9.99 for its other major services.